# EPIC MBA

**2026** — Case Study

First project after joining Jaryah Studios. Vic Keller (a Jaryah client) runs Epic MBA — a premium six-month coaching program that helps founders set up operations so they can stop being the main bottleneck in their own company. The job was a six-page website that did two things at once: feel editorial like Vic's content reads, and convert like a high-stakes sales page.

Editorial layouts translated into clean responsive structure across six pages. A custom video testimonial grid where every testimonial carries weight instead of blending into thumbnails. Card layouts structured for readable scanning. Heavy assets — videos, high-res imagery — loaded instantly so they don't cost conversions before anyone reads the offer. Got a Figma file and the form's embed script. Built it from there.

Tags: Webflow, Figma, Multi-page, Performance

Live site: https://epic-mba.webflow.io/

## The Challenge

A premium coaching program sells on trust, and trust lives in testimonials. So videos had to be front and center, not an afterthought. But Vic's content reads editorial — like a magazine, not a SaaS pitch — so the layout had to honor that pacing while still being responsive at every screen size. On top of that, since several of the six pages are conversion-critical, performance wasn't negotiable: heavy testimonial videos plus high-res imagery had to load instantly, or the page would cost conversions before anyone read the offer.

## The Approach

Started with the Figma file plus the form's embed script from the client. Built editorial sections as their own reusable card components — clean structure, predictable naming, easy to hand off later. The video testimonial grid got custom framing treatment so each clip carries weight instead of merging into a wall of thumbnails. Videos and high-res images were treated as lazy, optimized assets from day one so conversion stayed fast no matter how heavy the testimonial load. Form integration used the client's embed script directly — no middleware, no plugin, leads straight to their system.

## The Solution

Six-page Webflow website — editorial layouts turned into clean responsive structure, custom video testimonial grid, structured card layouts, lazy-loaded heavy assets, and a directly-embedded client form. Built from Figma and the client's embed script, delivered ready for handoff.

## Results

1. Editorial layout translated into clean responsive structure across all six pages
2. Custom video testimonial grid — each testimonial carries visual weight instead of blending into thumbnails
3. Heavy assets (videos + high-res imagery) load fast without dragging down conversion
4. First project shipped at Jaryah Studios — built from Figma plus the client's form embed script